About Us

JSPSB are a branding and consultancy company with specialization in the arts, culture and heritage sectors. Over the years, JSPSB have worked with state and federal governments, local councils, corporate partners and NGOs in the initiation of internationally-recognized projects such as George Town Festival (2010 - 2018), Tropfest SEA (2014 - 2015), Rainforest Fringe Festival (2017 - 2019) and Putrajaya LIFT Festival (2019) to create international platforms and build audience for local arts and culture, at the same time brand the cities and Malaysia as a center for arts and culture. These projects have received accolades from local and international press and the economic spin-off benefits for the cities as a result of increase in tourism spending have been substantial.

In light of the Covid-19 crisis and the resulting downturn in the tourism, arts, culture and event sectors, JSPSB are repivoting to focus on corporate products and services especially in essential household and industrial products.